There are so many social apps, add-ons, plug-ins, sites, networks, tools, etc. that have the same or similar purposes that it’s just plain annoying at times. These gimcracks just serve to make more and more noise without adding value. Same for content.

Next time you want to do something for you customers or build a new product take just 5 seconds and ask yourself. Is this something of REAL value, or just another showy, useless thing? And no, you’re mom is not a test market for your ideas.

Josh

There are so many social apps, add-ons, plug-ins, sites, networks, tools, etc. that have the same or similar purposes that it’s just plain annoying at times. There gimcracks just serve to make more and more noise without adding value. Same for content.

Next time you want to do something for you customers or build a new product take just 5 seconds and ask yourself. Is this something of REAL value, or just another showy, useless thing? And no, you’re mom is not a test market for your ideas.

Josh

When you look at your online presence, content, and messaging what do you see? Do you see an organized, optimized and targeted presence that sets you apart, has a clear value, and statement? Or does your company’s imbroglio keep you awake at night and give you stress headaches? If your answer is closer to the latter, then read on.

Mission Statement
A solid mission statement is where it all starts. It sets a clear goal and direction for your company and ensure that everyone is on the same page. It will fuel corporate communications and marketing messaging with a unified voice.

AIDA
It doesn’t matter what tools and tactics you’re using for your marketing, take a look at the classic AIDA model to help organize and define the purpose of each. Figure out where each falls in the funnel and then determine how good of a job it’s doing on that level and adjust as necessary.

MAD-R
Money, Authority, Desire, and Responde. These four things define a market and when you have a group of people where these attributes are more abundant, then they are considered to be a Target Market. If you haven’t defined this yet, then do so. If you have, then take a look at what you’re doing and see if it could be reworked to hit that target market better.

SWOT
When was the last time you took an objective look at your Strengths, Weaknesses, Opportunities, and Threats? Take stock of them and check your findings against what your company is doing and just might uncover some hidden stregths or areas you could easily improve and see huge gains from.

When I start with a new client these are the things I look at first. It gives me a clear picture and makes building strategies and tactics so much easier.

-Josh

 Earlier today Kenneth Cole decided to take advantage of the crisis in Egypt to launch his new spring collection with a Tweet saying it was all due to his new collection being launched (see any of the links below). Later, he recanted his insensitive comment with an apology. There are two comments I have about this.

#1 Why didn’t Mr. Cole think it would be better to use his considerable eclat to bring more awareness to the issue in Egypt instead of belittling it?

#2 I think it’s time for KC to change the background on his Twitter account. When you click on his tweets a poster quoting him saying “Think Negative“. I realize he means it in a fashion sense, but the visual irony is both amazing and embarrassing.

What do you think about this?

Related posts:

Kenneth Cole Feels Wrath of the Web After Egypt Twitter Gaffe
Fashion brand Kenneth Cole hijacks Egypt hashtag to promote its new collection
Kenneth Cole’s Attempt at Brand Suicide
Twitter PR Fail: Kenneth Cole Egypt Tweet Spurs Social Media Backlash
Kenneth Cole’s Egypt Tweet Offends Just About Everyone on Twitter

 Earlier today Kenneth Cole decided to take advantage of the crisis in Egypt to launch his new spring collection with a Tweet saying it was all due to his new collection being launched (see picture). Later, he recanted his insensitive comment with an apology. There are two comments I have about this.

#1 Why didn’t Mr. Cole think it would be better to use his considerable eclat to bring more awareness to the issue in Egypt instead of belittling it?

#2 I think it’s time for KC to change the background on his Twitter account. When you click on his tweets a poster quoting him saying “Think Negative”. I realize he means it in a fashion sense, but the visual irony is both amazing and embarrassing (see picture).

What do you think about this?

Related posts:

Kenneth Cole Feels Wrath of the Web After Egypt Twitter Gaffe
Fashion brand Kenneth Cole hijacks Egypt hashtag to promote its new collection
Kenneth Cole’s Attempt at Brand Suicide
Twitter PR Fail: Kenneth Cole Egypt Tweet Spurs Social Media Backlash
Kenneth Cole’s Egypt Tweet Offends Just About Everyone on Twitter

One of the key principals to using social media for your company is you absolutely cannot elide the truth. You need to tell the customers exactly what’s going on and why it’s important. Don’t pretend to be someone / something else because as the CEO of Belkin knows, the truth will come out. Keep it all above board and treat your customers the way you want to be treated. In other words… play nice.

Posted via web from Josh “Shua” Peters’ Posterous

Posted via web from Josh “Shua” Peters’ Posterous

Posted via web from Josh “Shua” Peters’ Posterous