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Kenneth Cole. Classless or Clueless?

February 4, 2011

 Earlier today Kenneth Cole decided to take advantage of the crisis in Egypt to launch his new spring collection with a Tweet saying it was all due to his new collection being launched (see picture). Later, he recanted his insensitive comment with an apology. There are two comments I have about this.

#1 Why didn’t Mr. Cole think it would be better to use his considerable eclat to bring more awareness to the issue in Egypt instead of belittling it?

#2 I think it’s time for KC to change the background on his Twitter account. When you click on his tweets a poster quoting him saying “Think Negative”. I realize he means it in a fashion sense, but the visual irony is both amazing and embarrassing (see picture).

What do you think about this?

Related posts:

Kenneth Cole Feels Wrath of the Web After Egypt Twitter Gaffe
Fashion brand Kenneth Cole hijacks Egypt hashtag to promote its new collection
Kenneth Cole’s Attempt at Brand Suicide
Twitter PR Fail: Kenneth Cole Egypt Tweet Spurs Social Media Backlash
Kenneth Cole’s Egypt Tweet Offends Just About Everyone on Twitter

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